Washes trend
Monthly total washes and daily average · source: LTPA
Phase analysis by launch
Base Search: pre/post target · Incremental: index-adjusted lift
Washes per phase
Target in all phases; expected (index) shown in incremental phase
Lift per phase
Pre/post (Base Search) or index-adjusted (incremental)
C11 period-over-period (rolling)
Cumulative campaign weeks vs equal-length pre-launch window
Conclusions (10 Jul 2026)
LTPA ground truth · platform conversions not used
Monthly index lift
Selected month · target actual vs expected (no-campaign index × holdout)
Cluster overview (YTD)
By month and cluster · index-adjusted lift · totals at bottom
Active campaigns
C11 separate · campaigns live from 15 Jun 2026 · 21 locations